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Sosyal medya platformlarında yaşananlar gün geçtikçe garipleşmeye devam ediyor. Singapur’da yaşayan bir fenomen fotoğraflarını satarak 10 günde milyonlar kazandı.

Gelişen teknoloji beraberinde birçok yeni dünyayı da peşinde getirdi. Son yıllarda başta Facebook, Twitter, Instagram ve TikTok gibi sosyal medya uygulamaları olmak üzere, birçok yeni platform hayatımızda büyük bir yer kaplamaya başladı. Öyle ki artık en temel ihtiyaçlarımızı bile bu ağlardan sağlamaya başladı. Hal böyle olunca bu platformda popülerlik savaşı başladı ve bazı isimler ‘sosyal medya fenomeni’ olarak adlandırıldı. Bu kişilerin etkileşim almak için yaptıkları ise her gün sınırları zorluyor.

Zengin olmanın kolay yolu

Singapurlu model Irene Zhao, 10 günde sattığı fotoğraflarından 4 milyon sterlin, Türk lirasıyla 73 milyon 476 bin lira kazandı. İşte duyanları hayrete düşüren haberin detayları...

Zhao, fotoğraflarını NFT şeklinde satmaya devam ediyor.Son dönemde popülerleşen NFT satışları, yüksek rakamlara gerçekleşmeye devam ediyor.

Singapurlu model Irene Zhao'nun 10 günde fotoğraflarını ve fotoğraflarının NFT'sini satarak kazandığı para ise dudak uçuklattı.

NFT satışları, riskli bir ekonomi yatırımı olarak görülüyor.

Nitekim alıcılar, bu NFT'leri ileriki dönemlerde daha yüksek bedellere ellerinden çıkarmayı amaçlıyor.

Ancak tüm NFT'lerin değerlenmediği de biliniyor.

Instagram fenomeni Irene Zhao 10 günde servet kazandı

Singapurlu Instagram modeli Irene Zhao, fotoğraflarını NFT formatında satışa çıkararak milyonlarca doların sahibi oldu

Son zamanlarda kripto para piyasasında popülerlik artarken NFT'lere (Non-fungible token) olağanüstü paralar harcanmaya devam ediyor.
Son olarak Singapurlu Instagram modeli olan Irene Zhao, teknolojiye ayak uydurarak fotoğraflarını NFT formatında satışa koydu.

The Sun'ın haberine göre Instagram'da 400 binden fazla takipçisi bulunan Zhao, NFT satışlarıyla 10 gün içinde 2300 Ethereum kazandı. Bu da yaklaşık 7 milyon 100 bin dolar (97 milyon TL) ediyor.

Meet Irene Zhao, the influencer who's moving to NFTs so she can stop selling IG ads to followers
Content creators who just want to make a quick buck off NFTs will not be successful, Zhao believes.

With more than 420,000 followers on Instagram and 100,000 followers on Twitter, Irene Zhao is one popular social media user.

"Among the top 10 influencers in Singapore," in her own words.

But you might have heard of her for something else other than her job at influencing the masses.

In January this year, the name "Irene Zhao" entered mainstream consciousness after her photos generated S$7.5 million as NFTs.

NFTs aside, the 28-year-old already has no problem earning good money by creating sponsored content to be published on her feed, thanks to her decent follower base.

In fact, up until three months ago, Zhao was actively doing so, encouraging her followers to swipe up to Shopee links and such.

"Over the six years, I've built good personal relationships with a lot of brands and also have a good network among the Southeast Asia influencer network," the influencer continues by way of introduction.

Sitting in her living room and speaking with her, however, one clearly hears the labour in her tone at having to earn a living through sponsored content.

Compared to Web3 (we'll get to that in a bit), Zhao feels that one of the "pain points" of a traditional social media platform (e.g. Facebook or Instagram—yes these have become "traditional") is that content creators have to constantly create advertisements for an income.

There is no way for them to procure a stable, recurring income through these platforms, Zhao believes.

"[...] We just have to keep making posts, get exploited by your fans, and [it's] like [an] exploitation of your fans right, by selling a lot of ads which, shit, I shouldn't have said that."

Photo by Mothership
After pausing to our laughter, Zhao continues,

"Anyway, yes. Selling something that you don't really believe in, right? I mean, so many influencers they post shampoo, like five different brands in a month. Do you think they tried all of them? No, no way they're going to try all the different brands. But because they need to make a living, right?"

However, it's not that Zhao disagrees with such means of making a living per se.

"I just don't feel it's my thing," she emphasises.

She adds elsewhere: "Life has been so good without advertisement[s]. Oh my goodness."

And despite having a feed that predominantly features self-portraits, the influencer confesses that she doesn't actually enjoy taking photos of herself.

"So for the past four or five years, I've been posting every single day. So that's the dedication I put into being an influencer. And I just realised I really don't like to take pictures. I don't enjoy doing it."

Even with a sizeable following (and by correlation, higher rates for sponsored content), being an influencer has always been a side hustle for the 28-year-old.

Prior to her NFT venture, Zhao was mostly in traditional finance, a job she's since quit to focus on her new company, So-Col.

So here we are.

But what's So-Col, and more importantly, what's an NFT? And what's Web3?

ome technical explanations
When we ask Zhao to explain these concepts to us in layman terms, she says, "Shit," before moving on to enlighten us.

Photo by Mothership
On Web3, the influencer says,

"So Web2, [it's] social media like Instagram, YouTube, you don't really own your content. So for example, if Instagram one day wants to shut down your content, you have nothing left, right? The post doesn't belong to you.

While in Web3, everything is [...] backed by blockchain technology, you own your content. Means if someone buy[s] your content as NFTs, they can buy, they can sell, they can trade, then you will make a profit. While nobody can like trade your Instagram post, right? Yeah, that's the main difference between Web2 and Web3."

Very good. We vaguely understood that.

A harder concept to grasp might be NFTs, which Zhao also breaks down for us:

"So NFT stands for Non-Fungible Tokens. The difference is like for example, think of Sing dollar, there's no difference between 101 S$1 and another S$1, right. But for non-fungible [tokens] there is like a number attached to it. So then S$1 of a single one and the other one is totally different, because [they] have different numbers."

It's a good explanation, but it also feels like one that might require some existing background knowledge on NFTs.

So here it is, courtesy of a rather reliable source.

An NFT is essentially a non-interchangeable unit of data stored on a blockchain (a decentralised network/database), as a digital ledger that can be sold and traded.

NFTs are typically associated with digital files such as photos, videos, and audio.

And as Zhao also mentioned, each token is uniquely identifiable.

The lead-up to IreneDAO
With the technicalities out of the way, one can hopefully better appreciate how Zhao came to be associated with the S$7.5 million IreneDAO collection, the series of NFTs made from Telegram stickers of herself.

In Jan. 2021, the influencer was introduced to the crypto space by "a group of best friends in university."

Back then, Zhao was already the chief marketing officer (CMO) of a decentralised finance project, according to her LinkedIn page, and overlapping with that, a commodity broker.

She tells us that she's had this idea for NFTs since last year, and also credits it to her So-Col co-founder, Benjamin Tang.

At the time of our conversation, Tang is in the U.S., "joining some big events in crypto."

However, the two were busy with their respective jobs, and only rekindled the idea in Oct. 2021, when they realised that "no one in this industry is doing this thing."

So Tang quit his travel startup (which Covid-19 had gotten its fingers into, anyway), while Zhao left both her CMO and broker jobs.

The pivot was not too hard for Zhao, who already had her foot in the door.

"Because also I am already an influencer in the crypto space, and I'm also an influencer [on] Instagram. So I think there's a kind of connection between these two. So I think it's [an] easier transition for me to do crypto full-time."

And we all know how that turned out, with the whopping success of IreneDAO.

Although the NFT collection generated S$7.5million in total, Zhao is quick to clarify that she did not take a single cent from the earnings, despite talk that she was to be apportioned 10 per cent in royalties.

"Yeah, they wanted to, but then we changed the committee, the committee of IreneDAO. And then I took back control of the DAO. And I decided not to take any money from it. So not even 10 per cent."

In the end, 50 per cent of the sum was used to run the DAO, while another 50 per cent went to charity.

(Note: DAO stands for decentralised autonomous organisation. One can get access to the IreneDAO community by buying its NFTs, or "tribe passes", on NFT marketplace OpenSea.)

If you're confused, Zhao gives us a glimpse of how "control" over a DAO works.

For instance, she could initiate a proposal, which committee members get to vote on.

A single IreneDAO pass equates to one vote, and responses get recorded into the blockchain that powers the pass. If more than 50 per cent of the members agree on the proposal, it gets approved.

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